How negative reviews affect sales and why it is important to react to them instantly Negative reviews on Amazon are more than just online customer reviews. If you have a lot of negative reviews about your product, potential customers won't want to risk buying something that others have wasted their money on. Negative reviews greatly affect the rating of your product. ⠀ Don't leave random negative reviews to chance. They will not disappear on their own. When a customer leaves a negative review on Amazon, it's important to respond immediately. You can even handle it while this client is still online. ⠀ The first words that start your response to a negative review are an apology. No matter how unfounded you think a customer review is, you always apologize first. This does not mean that you agree that your product is not of high quality or that it is as stated by the buyer, if this is not true. You simply acknowledge the fact that the client was upset and that is what you regret. ⠀ Friends, getting negative reviews is inevitable, so you will have to deal with this to some extent. But remember, negative reviews for your product are not the end of the sale. We wish that you have as few of them as possible, and with those that will be, you should react quickly and resolve all these moments at once. Good luck!